Dog Products

PURE is enriched with NZ green-lipped mussels, along with two of the best-known natural antioxidants, cranberries and kelp. These ingredients help strengthen bones, support the immune system, and maintain a healthy urinary tract. No carrageenan gum, no guar gum, and now 100% Gum-Free as we are fully committed to the health and wellness of your dog.

Our wet food formulas contain high levels of protein found in muscle meat, green tripe and organs, and are fortified with vitamins and minerals, making each meal a wholesome and well-balanced one.

All formulas in our ESSENCE Dry Food range are enhanced with prebiotics and probiotics to maintain appropriate balance of good bacteria in your dog’s gastrointestinal system. Digestive enzymes are also added to improve digestion and increase the absorption of nutrients. This effective staple diet range gently cares for your dog’s gut health, while boosting their immune system.

Our WILDCUTS Freeze-Dried combines cold press technique that preserves nutrients and maintains the highest safety standards. Inspired by the Whole Prey Diet of ancestral dogs, WILDCUTS delivers a nutrient-rich formula that aligns with your dog’s natural dietary needs.

Our unique KRUNCH Oven-Baked Dry Food range undergoes a gentle, slow-baking process that preserves natural flavours and nutrients. Crafted in small batches, it features high meat content with green tripe and sustainably sourced protein from New Zealand. This formula promotes optimal nutrition, enriched with superfoods such as fish oil for DHA, seaweed for overall health, nurturing your dog's well-being.